Skills at a Glance

Marketing

  • A/B Testing
  • B2B Marketing Strategy & Implementation
  • B2C Marketing Strategy & Implementation
  • Budgeting & expense management
  • Buyer Persona Creation
  • Competitive Research
  • Data Analysis
  • Digital Marketing Implementation & Strategy
  • E-Commerce Marketing
  • Email Analytics
  • Email Marketing Automation
  • Email Targeting & Re-targeting
  • Google Analytics
  • Heat Mapping
  • List Management
  • List Segmentation
  • Market Analysis
  • Market Planning and Execution
  • Marketing ROI
  • Outbound & Inbound Strategy
  • Print/Digital Media Marketing Implementation & Strategy
  • Social Media Outreach (Facebook, Twitter, Google+, LinkedIn, Instagram, Pinterest)
  • SEO/SEM Strategy
  • Survey Creation and Results Analysis

Creative

  • Business Writing
  • Copy Writing (Creative, Sales, PR)
  • Corporate Communications
  • Custom Content Development
  • Design Direction & Review
  • Editing
  • Layout (Emails, E-newsletters, Forms)
  • Proposal and Contract Writing
  • Public Relations Writing
  • Proofing
  • New Product Development
  • WordPress Content Manager
  • WordPress Website Development

Sales

  • B2B Sales Strategy and Implemention
  • B2C Sales Strategy and Implemention
  • CRM (Suite, Sugar, NetSuite) Reporting
  • Lead Cost Analysis/ROI
  • P&L
  • Pipelines
  • Retail Sales Analysis
  • RFPs & Contracts
  • Sales Activity Reporting and Analysis
  • Sales Management
  • Sales Package Development

Events

  • Continuing Education Sessions with Accredited Courses (In-person & Online)
  • Corporate Events – In person (Space/Room rental, Decorator, AV, F&B)
  • PR Events (Lunch/Dinner presentations, attendee gifts, sales collateral)
  • Event Execution and Day of Show Management
  • Event Marketing (Print Magazine, Email, E-newsletter, Website, Social Media, Direct Mailing, Press Releases, Local Listings)
  • Event Planning (Season and Year)
  • Expense Budgeting and Forecasting
  • ROI Projection and Revenue Reporting
  • Vendor Negotiations
  • Shipping Logistics
  • Speaker Acquisition
  • Virtual/Online Events (custom built site)
  • Webinars (Live and Recorded)
  • Tradeshow Marketing and Participation

Operations

  • Business Planning/Logistics
  • Cross Department Workflows
  • Interviews & Testing
  • Multi-tasking
  • Office Management
  • Problem Solving
  • Process Streamlining
  • Project Management
  • Staff Management
  • Staff Development
  • Staff Reviews
  • Staff Training
  • Time Management

Technical

  • Able to understand and communicate IT/Systems related issues and needs
  • Capable of quickly learning any new software and internal process
  • CRM (Suite, Sugar, NetSuite)
  • Datamart, List Management and Segmentation
  • Google Products (Gmail, Google Docs, Sheets, Slides, Analytics, Ads)
  • Microsoft Office Products (Excel, Word, PowerPoint, Access)
  • Marketing Automation Software Systems (Smart Focus, ActOn and MailChimp)
  • Open X Ad Serving Platform
  • PMO/SCRUM/BRD Participation
  • Word Press and Homegrown CMS
  • Website Search (Google, Safari, Bing)
  • WordPress website development
  • Social Media Postings and Advertising (LinkedIn, Facebook, Twitter, Google+, Instagram, Snapchat, Pinterest)