Digital Marketing, Event Planning, Public Relations, Communications, Sales Management, Corporate Branding, Operations & New Product Development

photo (7)Who am I and what is my objective?

I am a consummate professional with extensive digital marketing, PR, communications, and sales management experience. I excel at managing people (up and down), developing and directing projects of any size, and I step up under pressure. I prefer a hands-on approach to any job and possess an exceptional work ethic, a creative, forward-thinking, results-oriented attitude, and a relentless drive to achieve or learn something new every day.

I know how to execute, prioritize, stream-line processes, work across departments and get work done, while saving time and money.

My current objective is to lead a great marketing team or specialty effort that directly impacts revenue and helps sales consistently beat goals by developing, launching and promoting existing or new product lines, under budget and with exceptional ROI for a company that needs and appreciates the diverse experience that I bring to the table.


Skills at a Glance


Marketing

  • A/B Testing
  • B2B Marketing Strategy & Implementation
  • B2C Marketing Strategy & Implementation
  • Budgeting & expense management
  • Buyer Persona Creation
  • Competitive Research
  • Data Analysis
  • Digital Marketing Implementation & Strategy
  • E-Commerce Marketing
  • Email Analytics
  • Email Marketing Automation
  • Email Targeting & Re-targeting
  • Google Analytics
  • Heat Mapping
  • List Management
  • List Segmentation
  • Market Analysis
  • Market Planning and Execution
  • Marketing ROI
  • Outbound & Inbound Strategy
  • Print/Digital Media Marketing Implementation & Strategy
  • Social Media Outreach (Facebook, Twitter, Google+, LinkedIn, Instagram, Pinterest)
  • SEO/SEM Strategy
  • Survey Creation and Results Analysis

Creative

  • Business Writing
  • Copy Writing (Creative, Sales, PR)
  • Corporate Communications
  • Custom Content Development
  • Design Direction & Review
  • Editing
  • Layout (Emails, E-newsletters, Forms)
  • Proposal and Contract Writing
  • Public Relations Writing
  • Proofing
  • New Product Development
  • WordPress Content Manager
  • WordPress Website Development

Sales

  • B2B Sales Strategy and Implemention
  • B2C Sales Strategy and Implemention
  • CRM (Suite, Sugar, NetSuite) Reporting
  • Lead Cost Analysis/ROI
  • P&L
  • Pipelines
  • Retail Sales Analysis
  • RFPs & Contracts
  • Sales Activity Reporting and Analysis
  • Sales Management
  • Sales Package Development

Events

  • Continuing Education Sessions with Accredited Courses (In-person & Online)
  • Corporate Events – In person (Space/Room rental, Decorator, AV, F&B)
  • PR Events (Lunch/Dinner presentations, attendee gifts, sales collateral)
  • Event Execution and Day of Show Management
  • Event Marketing (Print Magazine, Email, E-newsletter, Website, Social Media, Direct Mailing, Press Releases, Local Listings)
  • Event Planning (Season and Year)
  • Expense Budgeting and Forecasting
  • ROI Projection and Revenue Reporting
  • Vendor Negotiations
  • Shipping Logistics
  • Speaker Acquisition
  • Virtual/Online Events (custom built site)
  • Webinars (Live and Recorded)
  • Tradeshow Marketing and Participation

Operations

  • Business Planning/Logistics
  • Cross Department Workflows
  • Interviews & Testing
  • Multi-tasking
  • Office Management
  • Problem Solving
  • Process Streamlining
  • Project Management
  • Staff Management
  • Staff Development
  • Staff Reviews
  • Staff Training
  • Time Management

Technical

  • Able to understand and communicate IT/Systems related issues and needs
  • Capable of quickly learning any new software and internal process
  • CRM (Suite, Sugar, NetSuite)
  • Datamart, List Management and Segmentation
  • Google Products (Gmail, Google Docs, Sheets, Slides, Analytics, Ads)
  • Microsoft Office Products (Excel, Word, PowerPoint, Access)
  • Marketing Automation Software Systems (Smart Focus, ActOn and MailChimp)
  • Open X Ad Serving Platform
  • PMO/SCRUM/BRD Participation
  • Word Press and Homegrown CMS
  • Website Search (Google, Safari, Bing)
  • WordPress website development
  • Social Media Postings and Advertising (LinkedIn, Facebook, Twitter, Google+, Instagram, Snapchat, Pinterest)